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MAKING SOCIAL MEDIA WORK FOR YOU

The pressure on employers to get on board with social media is at its highest peak ever. If you’re not already ‘tweeting’, ‘poking’ or ‘sharing’ information about your company, then isn’t it about time you started?

The use of social media in recruitment is no passing fad, and is such a great way of identifying, sourcing and engaging with potential candidates. It has opened up such a wealth of new candidate channels that anyone not getting involved in using social media for recruiting purposes, will soon be at a disadvantage.

However, if you think that social media is the panacea to all your recruitment ills then think again!

Ultimately you need to ensure you have a recruitment strategy in place that encompasses all of your existing recruitment methods as well as social media:

• Your career site plays a huge part in regards to your employer brand.
• The use of recruitment agencies will remain essential for harder to fill roles and vacancies that require quick turnaround.
• Your use of job boards should not stop overnight (especially if they still deliver you results).
• Employee referral schemes will remain an important part of your strategy.

Social media platforms like LinkedIn, Twitter, Facebook etc can work alongside, work with and integrate with ALL of the other parts of your recruitment strategy.

The goal is not to be good at social media, but to be good at recruitment because of social media.

Social media is a fantastic facilitator for recruitment, but it is not the only way forward as some social recruiting experts will have you believe.

Ensuring you have clear objectives, an integrated strategy and tools to measure, will mean that when the social media bubble bursts (and it will at some stage) social media will already be immersed in your everyday recruitment and will become part of your normal recruiting methods.